Until recently, ergonomic chairs were considered a nice to have. They were not the key consideration for organisations when filling their office spaces - a black chair with wheels was simply good enough. Fast forward to today where the work from home model has shown us the true importance of an ergonomic environment, both in the office and at home. As a result, Pago International has emerged as the category leader.
“The Pago chair is different. You’re not just buying a chair, you’re investing in a program.”, says CEO & Founder, Paul Goldberg. The program is a combination of ongoing customer support and product servicing – backed by a 15-year warranty.
The Pago chair itself is the result of 70 years of industry experience from generations of furniture makers. “Every day is an adventure at Pago. We’re always trialling new products and looking for ways to innovate. We do this with everything from chair fabric to functionality.” In fact, when shoppers were reluctant to buy office chairs that weren’t already assembled, Pago saw an opportunity to do things differently.
“We changed the way we manufactured and sold chairs so they wouldn’t require any tools or hardware.”, adds Goldberg. Now a Pago chair only takes between 1 to 2 minutes to assemble as opposed to competitors coming in at around 20 minutes. The ‘no assembly’ also makes for better customer experience and significantly reduces the cost for contractors on large assembly projects.
As one of the first to embrace this product modification, Pago has revolutionised the ergonomic chair industry and become the market leader they are today. Stocked by Australian retail giant, Officeworks, Warehouse Stationery New Zealand and Ryman in the UK, the Pago wholesale office chair footprint is rapidly expanding. More than 250,000 Pago chairs have already been sold in 2021, and the year isn’t yet over.
Officeworks has since adopted the Pago range as the backbone of their commercial chair offer. Pago exceeded all expectations and dominated when compared to their other office chair suppliers. Notably, Pago’s Officeworks partnership has experienced a colossal 300% increase in turnover from 2017.
Officeworks has gone from a stationary company that ‘sells some chairs’ to the market leader - the first point of call for any company looking for quality ergonomic chairs. They’ve also invested millions of dollars from their own marketing budget into advertising the Pago Program.
Goldberg adds, “Our stockists continue to partner with Pago because we are experts at what we do. Our product is unrivalled for sustainable design, and at a competitively low price. Then on top of this, we supply a full sales toolkit to all our buyers. Everything from POS comms to packaging to online videos, we adapt to their business needs and supply in full.”
Adhering to not only the Australian standards, Pago International also has AFRDI level Gold environmental certification and is SEDEX approved.
“A Pago chair is a chair for the future.”, concludes Goldberg. With the WFH model proving to be as effective for employers as in the office, home office environments are set to stay - meaning the Pago Program will only continue to grow.
Pago Australia was founded in 1998 by Paul Goldberg and David Levin. Boasting over 70 years of experience in the office furniture industry, Pago are the unrivalled experts in designing sustainable, commercial quality chairs manufactured to the highest international standards at the lowest possible price.
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